Analysis of two Advertisments:

The T-Mobile Dance Advert (full version)

http://www.youtube.com/watch?v=VQ3d3KigPQM

The first advert I looked at was The T-Mobile dance. It’s a documentary type advert which takes place in Liverpool street station. The advert is based around a flash mob dancing in the street station.

It’s documentary and it comes and it’s very realistic. It comes off as very humorous because some people in the street station are not expecting these group of people to start dancing. It was actually completely unplanned. The music is diagetic, as we can tell from how it doesn’t sound completely clear, and it sounds like it’s coming from speakers within the area. It uses close up shots of a group of people dancing but it also uses a lot of birds eye view shots because it gives the people watching it the full view of everyone dancing as there are masses of people there. There is no CGI in the advert, Partially because it’s a documentary and filmed on a single handed camera.

The slogan for the advert is ‘life’s for sharing.’ And I think everyone getting together and making people happy and get up and dance, etc, is part of sharing, and I also think because phones are a way of being sociable, the whole getting together reference comes in there too.  It’s really to make the audience feel happy and surprised.

I think this advertisement is ranged at any target audience. It would make anybody laugh and feel happy.

It’s hard to analyse and characteristics and etc because there are really no benefits offered that are shown in the advert and also no similar products are shown. The brand identity is show through the slogan ‘Life’s for sharing.’ And it’s shown before the T-mobile logo. We already know however from their other adverts that there slogan has always been ‘Life’s for Sharing’ so it’s no surprise when the T-mobile logo shows up.

I think that this advertisement is successful in what it does. It does it in a really special and unique way and it has become very popular. Having it feel realistic, for example the camera angles and having no non diagetic sound, other people joining in, makes it even more fun for a viewer that has maybe thought that this has really happened. All in all the advert is really such good fun to watch and that’s simply how T-mobile gained more popularity.

Audi A7 Sportback

http://www.youtube.com/watch?v=mZC2219U6Co

This is a heavily computer generated advertisement for the sportback Audi. The advertisement shows us the different parts of the car but in a hallucinating/psychedelic type style. 

The advert is probably close to being animation/Analogy. There is not really a narrative in it but the elements of the advert are completely unreal. The advert is quite surreal. For example how we go inside this brain and then see all the parts of the car in this psychedelic manner.  The editing is a huge part of this advertisement. It’s shot on a completely white background. The colour of advert signifies the colour of the car too. There are also lots of different camera angles. Each angle is different to show the different parts of the car. It’s also very smoothly edited. For example how it just moves swiftly or morphs into the next element of the car. They used non-diagetic sound, and the whole advert is based on CGI so I think the company had a very high budget to make this on.

Like every car advert the advertisement is really trying to make people buy the car. There are not really any hidden messages in the advert, but the way the advertisement shows power and etc people might think this is within the car too. The advertisement is aimed at people who drive, but maybe for more wealthy people. The advertisement and the car are both shown to look very slick.

There are lots of benefits shown by the elements of the car they make us look at. Although they are CGI it still makes you think, ‘if that looks like what it does in the advert this car my defiantly be the car for me’. The brand identity is seen in the advert while the CGI is happening but people may not see it as the circles move into each other, but that’s the point since the whole advert is really a collage.

I believe this advert is successful in maybe a different way to other car adverts. When watching it I feel the reason I would get the car is because of how stylish everything is set out in the advert instead of them driving it around different weather conditions.

Reflecting On Lesson two.

Again, lesson two was split up into two parts. In the first part of the lesson we looked at regulations. We looked at a website called the ASA, who look into the regulations of advertisments. There job is to also meet viewers need by taking care of advertisments that may be innapropriate or offensive to other people.
We look into the types of things people complain about on the website too. Some of the complaints are pretty ridiculous!

In the second half we were put into groups and came up with our idea for our advertisment. My group got Coke. We came up with some really good ideas but one in perticular the group decided on was really good, and we all have high hopes for it!

Reflecting on Lesson 1.

In my first lesson of advertising it was sectioned into two.
In the first period i was put in a group and we had an hour to create and edit an advert. There was different twists that came with each group. In my group we were not allowed to have people in out shot. We unluckily got the product of a legwarmer however, but we were able to find a way to make the idea more creative and have the legwarmer move itself. We were the last group to finnish, we had trouble with time management and thats something i need to think about when it comes to the real assignment.

Secondly we looked at different types of advertisments. I really didnt know there were so many types and how so different they were but at the same time equally effective! The catogories went as so:

Dramatisation - An advertisment that is really based around telling a story
Testimonial - An advetisment that shows people how to use it, and it's normally about all the good benefits of the product.
Demonstration - Gets straight to the point about the benefits of the product or service.
Spokesperson/Sales pitch - Normally a person talking directly to a camera breaking that 'fourth wall' and talking to us about a product/service we should invest in.
Documentary - Advertisments shot in a documentary form, weather this is with a single camera etc.
Song and Dance Productions - Adverts that contains catchy songs, normally full of energy and people are dancing in singing in them. This is what it is memorable for.
Analogy - Sometimes, two things can be repersented as a metaphor, for example a car turing into a animal ( seen in a nissan car commercial)