In my first lesson of advertising it was sectioned into two.
In the first period i was put in a group and we had an hour to create and edit an advert. There was different twists that came with each group. In my group we were not allowed to have people in out shot. We unluckily got the product of a legwarmer however, but we were able to find a way to make the idea more creative and have the legwarmer move itself. We were the last group to finnish, we had trouble with time management and thats something i need to think about when it comes to the real assignment.
Secondly we looked at different types of advertisments. I really didnt know there were so many types and how so different they were but at the same time equally effective! The catogories went as so:
Dramatisation - An advertisment that is really based around telling a story
Testimonial - An advetisment that shows people how to use it, and it's normally about all the good benefits of the product.
Demonstration - Gets straight to the point about the benefits of the product or service.
Spokesperson/Sales pitch - Normally a person talking directly to a camera breaking that 'fourth wall' and talking to us about a product/service we should invest in.
Documentary - Advertisments shot in a documentary form, weather this is with a single camera etc.
Song and Dance Productions - Adverts that contains catchy songs, normally full of energy and people are dancing in singing in them. This is what it is memorable for.
Analogy - Sometimes, two things can be repersented as a metaphor, for example a car turing into a animal ( seen in a nissan car commercial)
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